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Lesley Millar - Kawaii: Crafting the Japanese culture of cute

Kawaii logo



Fully illustrated catalogue featuring the work of Japanese contemporary artists responding to the Japanese popular culture of Kawaii, many using the traditional craft techniques of Japan. Essays on the nature of Kawaii from the exhibition curator Lesley Millar, Japanese writer Minako Sawada, curator Jessica Litherland, and all participating artists.

The item cost is £10, postage and packing will be added to the order total.

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Refunds will only be given if there is a fault with the book. If your book arrives damaged, please advise us immediately by email to [email protected]


Detailed Description

Catalogue, full colour throughout, which explores the Japanese popular culture of Kawaii (cute).

The culture of Kawaii is a highly successful commercial tool, associated with ephemera and fashion, the exact opposite of the slow, highly crafted artefacts of traditional Japan, and as such is very attractive to the young. Its most famous manifestation, 'Hello Kitty', has become a global brand with its own theme park in Tokyo. Kawaii-based street fashion is regularly featured in style magazines and non-specialist publications in Japan and internationally. 

However, Kawaii has many more levels of meaning than 'Hello Kitty'.

Kawaii embodies contradiction: it is "official (cute and sanitised) and underground (pornographic, iconoclastic, and anti-bourgeois)" (Kinsella. 2014:2 )

This catalogue documents the work of contemporary Japanese practitioners who are using their depth of material understanding and technical knowledge to reflect on, and in some cases lead, contemporary cultural discourse through a critical engagement with Kawaii. There are essays on the nature of Kawaii from the exhibition curator Lesley Millar, Japanese writer Minako Sawada, curator Jessica Litherland. and all participating artists.

UK deliveries: Your book will be dispatched as soon as possible by UK post, and you should expect to receive it within 14 days of ordering. 

International deliveries: Your book will usually be dispatched via standard air mail within 14 days from the order date.  Overseas delivery times are unknown as it is reliant upon local postal systems.